Respect  

Improving behaviour - on the pitch and on the sidelines - was the No.1 priority emerging from the biggest survey to date of grassroots football in England, undertaken by The FA in 2007.

The Respect programme is The FA's whole-game response to this demand for improvement, working with football's other key influencers. BCS are strong supporters of Respect and the programme frames and underpin BCS's day-to-day work across football.

What is Respect:

Respect is to play to win and to play fair.

Respect is to accept defeat with dignity and reject drugs, racism, violence and other dangers.

Respect is to treat opponents, team-mates, referees, officials and spectators with the respect they deserve.

Respect sits at the heart of a game that has always and will always be about skill, talent, flair and heart.

Respect is at the heart of football.

Lose Respect. Lose the game.

The Brand 

RESPECT FC

The Football Association has taken a radical new approach to tackling bad behaviour from fans and players by launching its own football club Respect FC. The aim of the club is not to win silverware or secure a Champions League place; its goal will be to unite fans against the ugly side of the beautiful game to create a safe and enjoyable environment in which it can take place.

Appointing comedian and avid Bristol City fan Mark Watson as Chairman, the Club has been founded through concern from both the top level of the game and the grassroots community around abuse towards referees and poor sideline behaviour. Respect FC is not your usual football club; it's a football club made up of people from all walks of life, with one collective goal - to bring Respect back to the game we all love.

For every fan that joins Respect FC, The FA has pledged to put £1 back into the Respect initiative within grassroots football (up to the value of £50,000). Members of the Club will be able to vote online at www.RespectFootballClub.com  to say how this money is used at the end of the 2011-12 season.